CASE STUDIESINFORMATION






BUCHERER FINE JEWELLERYMaking SS24 bloom with a freshness and energy rooted in the uplifting beauty of flowers




AGENCY:
CACHE

CREATIVE DIRECTOR:
Duncan Woods

CGI:
ZUNC

REMIT:
Creative development
Creative  treatment
Art Buying
Oversight and stewardship




Bucherer Fine Jewellery, a division of Bucherer 1888—the world’s largest watch retailer—set out to make a bold statement by captivating the audiences with a campaign brimming with freshness, energy, and the uplifting beauty of flowers.

Our solution was a fully immersive experience: two stunning CGI films, crafted separately for their High Jewellery and Commercial Jewellery lines. These films were complemented by a suite of dynamic supporting content, including; engaging social media assets, FOOH films featuring their flagship store in Manhattan, New York and mesmerizing 3D-effect DOOH displays at Zurich Airport.










































INSTAGRAMCOMBINING IN-HOUSE EXPERIENCE AND INSIGHT WITH BIG AGENCY THINKING AND INNOVATION