Noë & Associates was tasked with crafting a transformative re-launch campaign for Jumeirah Dar Al Masyaf that built awareness around the hotel’s refreshed positioning. With enhancements to its rooms, services, and overall offering, the campaign needed to establish a new perception of what Jumeirah Dar Al Masyaf represents. 

The resulting creative approach see’s us follow a protagonist’s personal journey through of Jumeirah Dar Al Masyaf. The visuals, accompanied by a VO of her inner monologue, captures her observations and musings as she moves aroung the grounds, finding tranquility within the natural abundance of the property.