CACHE is a creative services studio founded and led by Duncan Woods — a multidisciplinary creative with two decades of experience across editorlal, luxury fashion, jewellery, and hospitality. We partner with brands that work independently of agencies or rely on in-house creative teams. FIND OUT MORE



 CACHE/ CASE STUDIES/ Jumeirah Dar Al Masyaf.  





Working collaboratively with Noe & Associates we were charged to create and communicate a unique visual proposition and elevated storytelling for Jumeirah Dar Al Masyaf.

The resulting campaign brings to life the tranquil and traditionally Arabic holiday destination through emotive, intimate photography and film that feels honest and authentic but still maintains a strong luxury sensibility.

Our fresh perspective to OOH advertising combined intimate model imagery with architectural and environmental shots to allow the viewer to simultaneously feel part of guests personal experiences and also understand the wider setting in which they occurred.

REMIT: Creative concepts, Film Treatment, Campaign Art Direction, Design










AGENCY & PRODUCTION: Noë & Associates  CREATIVE DIRECTOR: Duncan Woods  DIRECTOR: Ben Perry. PHOTOGRAPHER: Connor Langford

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