KOIBIRD.COMEstablishing a consistent visual language for a truly unique luxury fashion platform
AGENCY:
CACHE
CREATIVE DIRECTOR:
Duncan Woods
REMIT:
Creative strategy
Art Direction
Print and packaging Design
Webdesign
Seasonal Campaigns
Ecommerce guidelines
Shoot Production
KOIBIRD, a boutique luxury fashion retailer in Marylebone, operates both a flagship store and an international e-commerce website. The brand emphasizes promoting emerging designers and unique fashion approaches. In our role with KOIBIRD, we were responsible for all aspects of creativity, including a website redesign, daily design tasks, e-commerce art direction, and conceptualizing/overseeing seasonal campaigns. As an experiential brand, this also involved revamping the physical store and seasonal branding.
Koibird.com website redesign