We were asked to revitalize, rename, and rebrand MODES to make it more relevant in today’s fashion landscape, positioning it as a cutting-edge retailer while seamlessly integrating MODES.com clients across both digital and physical retail networks. Our solution was to craft a forward-thinking fashion brand infused with Italian elegance, uniting MODES' physical boutiques and creative community through curated Image, unique store experiences, and innovative multidisciplinary projects.