TOYOTA AYGO X UNDERCOVERLaunching Toyota’s debut collaboration with UNDERCOVER Jun Takahashi
AGENCY:
SPRING STUDIOS
CREATIVE DIRECTORS:
James Barnfield
Duncan Woods
Ben Perdue
PHOTOGRAPHER:
Rory Van Millingen
DIRECTOR:
Blackwall
REMIT:
Creative concept
Art direction
Design
CGI
Unreal Engine
VR / Experiential
Event
Toyota entered into the world of fashion for its first collaboration with cult UNDERCOVER streetwear designer Jun Takahashi. To reach new fashion audiences, the approach was to subvert traditional car advertising and create a campaign that blended style, culture and technology. The result was an immersive digital world “Paris TOKYO” using CGI, VR and new media techniques and the casting of a diverse community of tastemakers and creative collaborators.
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Stills from the VR experience
INSTAGRAMCOMBINING IN-HOUSE EXPERIENCE AND INSIGHT WITH BIG AGENCY THINKING AND INNOVATION